Senior Graphic Designer and Art Director with 20+ years of experience creating brand, retail and e-commerce communication for FMCG, beauty, healthcare and consumer-facing brands.
I combine creative direction, branding and hands-on design to translate business and marketing objectives into clear, consistent and engaging visual experiences across physical and digital touchpoints.
My experience includes brand identity, packaging, trade marketing, visual merchandising, point-of-sale materials, e-commerce content, social media assets, presentations and commercial communication. I have collaborated with brands including EssilorLuxottica / GrandVision, Ferrero, Bimbo, Borges, Bella Aurora, Laboratorios Lensa and Perfumerías San Remo.
I am currently a Senior Graphic Designer at EssilorLuxottica, contributing to branding, retail communication, visual merchandising, trade marketing and digital content within a fast-paced international environment.